The mix of good weather, long daylight hours for shooting in the winter, huge variety of locations and well-established film and TV industry makes Mexico the perfect place for commercial and film producers looking for great work conditions.
At True Films we will take care of all your production needs. From accommodation, transport, local permits, relations with Government Authorities and Film Offices, to creating the best logistics, maps or routes, arranging visas and immigration issues, equipment customs documentation, insurances, aerial and marine photography, etc, as well as local rent of equipment, hiring crew and casting.
Aside from your production quote, we can provide you with an estimate for editorial and full post-production services. A fluent English-speaker can supervise the complete process from start to finish.
Founded in 2014 by Carlos Estrada and Luisa María Martínez Arcaraz, True Films is a full production service company established in Mexico City. By joining our different backgrounds in production, we aim to give you the hightest standard of production services for your advertising, TV, feature film or documentary needs.
Filmmaking runs in partner Carlos Estrada’s blood. His family has been in the business since the 1970’s. Carlos himself has been a leading figure in Mexican advertising since finishing his film studies at one of Mexico City’s top film schools, Centro Universitario de Estudios Cinematográficos (CUEC), garnering an impressive amount of experience as a producer in both national and international advertisement, TV shows, and films. In advertising, he has produced more than 600 national and international commercials, working with such clients and brands as Johnnie Walker, McDonald’s, Coca-Cola, Volkswagen, General Motors, Burger King, Bimbo, Nestlé, Miller, Bud Light, Pepsi, Hanes, Old Navy, Motorola, Sony, Wendy’s, Procter & Gamble, Unilever, Colgate, Palmolive; and shooting in places like Argentina, Uruguay, Chile, New York, Los Angeles, Houston, Miami, and of course, all around Mexico. His debut in film production was in the movie “La ley de Herodes (Herod’s Law)”, 1999, a controversial, award-winning dark comedy which was a huge box office hit, after the government attempted to stop its theatrical release, since it made a clear and direct satirization of the Mexican ruling party at the time. His most recent film work was in the movie “El Infierno (El Narco), 2010, another huge commercial and award-winning success, and one of the few films that depicts the actual narc situation in Mexico. All in all, Carlos has over 1,200 shoot days of accumulated experience through the years.
Born in Mexico City, Luisa is the daughter of film and TV director Gonzalo Martínez Ortega and film and TV producer and cultural promoter María Luisa Arcaraz. Her maternal grandfather is composer and big band leader Luis Arcaraz. Luisa graduated with honours from the other Mexico City top film school (Centro de Capacitación Cinematográfica – CCC) with a Bachelor’s Degree in filmmaking, specialised in directing and editing. Since then she has developed a successful career in the film, TV and advertising industries, working for worldwide and renowned companies such as the BBC, National Geographic and Fox International. Luisa has worked in all facets of the production process. She has been in charge of location production in films, documentaries and programmes such as “Wonders of Life” and “Orbit: Earth’s Extraordinary Journey” for the BBC; the BAFTA-nominated feature film “Monsters” directed by Gareth Edwards; “Nick Baker’s Weird Creatures” for Animal Planet; “Roads Less Travelled” for Lonely Planet and National Geographic; “2012: Science or Superstition” for The Disinformation Company Ltd; “Apocalypse… When?” for Asterisk Productions; and “Chuck’s Week Off” for The Cooking Channel. She has specialised in the last 15 years in editing and postproduction for short films, feature films, TV series and advertising. Luisa currently lives in London.
Mexico has one of the world’s largest economies and is strongly linked to those of its North American Free Trade Agreement (NAFTA) partners, especially the United States of America. At the moment, the exchange rate of the Mexican Peso with certain currencies like USD, Euros or Pounds is very convenient and beneficial for foreign producers filming in Mexico, giving you more than your money’s worth. With sunrise approximately at 07:00 in the morning and sunset at 19:30, you get at least 12 hours of daylight shooting, even in winter. And with an average temperature in Mexico City of never more than 79F/26C in the summer, and never less than 43F/6C in the winter, the weather makes it an ideal location to shoot.
Mexico City is just 6 hours behind London, 1 hour behind New York, and 2 hours ahead of Los Angeles. Mexico is very well communicated. There are direct international flights to Mexico City, as well as to other cities in Mexico like Monterrey, Guadalajara and Cancún daily from Los Angeles, New York, Washington, D.C., Atlanta, Miami, Dallas, and Houston, and at least four non-stop flights a week from London, Paris and Madrid.FLIGHT TIMES
Mexico has a well-established film industry dating back to the 1930’s. In the 1940’s, as a consequence of Hollywood redirecting its efforts toward propagandistic films and the US and European countries focusing on the Second World War, Mexico seized the open field left by those industries and its movie production tripled. Mexico has since dominated the film market in Latin America. Many international films have been shot in Mexico, with large soundstages and facilities in all the large cities like Mexico City, Monterrey, and Guadalajara, plus the studios in Rosarito, Baja California. Not to mention the huge amount of film and TV documentaries that have been shot it the country throughout the years, with production companies like: BBC, National Geographic, Discovery Channel, Lonely Planet, etc.Films shot in Mexico
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